Mobile-First Agricultural Advisory: Bridging the Digital Divide for Smallholder Farmers

Mobile-First Agricultural Advisory: Bridging the Digital Divide for Smallholder Farmers

Key Takeaways For most of the world’s smallholder farmers, a smartphone app is not the entry point to digital agriculture — a basic feature phone is. Mobile-first advisory delivered through SMS, USSD, and interactive voice response (IVR) reaches farmers who have no reliable internet, no smartphone, or no digital literacy training, and it has a … Read more

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